Consumers Take Action Against TD Bank for Violating Federal Privacy Laws

A group of consumers is taking legal action against TD Bank, alleging that the bank violated a multitude of privacy laws by unlawfully collecting and disclosing their sensitive information without consent for its own financial and advertising gains.  

According to the complaint, filed by Dwoskin Wasdin, Carella Byrne Cecchi Brody & Agenllo, and Stueve Siegel Hanson in the United States District Court of New Jersey, TD Bank tracks and records customer interactions on its banking website, including when customers log in and access confidential account information, such as their financial records.  

The complaint alleges that TD Bank violated federal and state privacy laws by sharing this information with third-party companies via a hidden tracking code created by Meta, called the Meta Pixel, which the companies then used for marketing and advertising purposes.  

The data shared with Meta includes personally identifiable information tied to customers’ accounts, including information related to their TD Bank products and credit card applications.  

“In a time where data privacy is paramount, we cannot afford to let financial institutions like TD Bank take advantage of consumers,” said Eric Dwoskin. “This is a clear violation of the Gramm-Leach-Bliley Act because TD Bank’s users were given zero notification of the data tracking, or any option to opt-out from the process altogether. We see more and more of these large-scale data privacy complaints come across our desk, and each one fuels our growing concern about how we can continue protecting the rights of people and their private information from being sold to companies for the sheer purpose of financial gain.” 

The lawsuit seeks to recover damages incurred by TD Bank consumers nationwide as a result of the company’s deceptive business practices and hold it accountable for those practices.